Engage the Vodafone target audience of 18 - 14 yr olds with an experiential and digital campaign to talk about the latest Vodafone "Unrestricted" product offerings.
Working closely with experiential agency, Onepartners, we developed a brand microsite that was the focal point for the UnRestricted Man experiential campaign. The microsite was designed and built to allow users to upload video's of their "unrestricted moments" to be in the running to win $25,000. The site allowed users to upload videos, vote on videos, watch and share viral videos - as well as highlight the latest offer from Vodafone. To support the microsite and other paid media, we developed and implemented a detailed viral propagation plan using social media opportunities and viral videos. The successful microsite engaged over 12,000 unique visitors in only two weeks and ranked No.1 on Google for Unrestricted Man.
